The benefits of hiring marketing contractors for business growth

In this unprecedented candidate-short market, finding the right talent can be difficult, despite the need for marketing expertise continuing to rise. How can companies supply this demand, with so few qualified candidates available?

One tried-and-tested strategy that we suggest to our clients is to utilise marketing contractors or temps into your team as a stop gap. Here, we’ll be explaining why this approach works, and how Michael Page Marketing & Digital can help you find the interim talent your business needs to succeed.

Top reasons for hiring a marketing temp

1. Gain quick access to short-term specialists

When you hire an interim marketing expert, you get access to their expertise, skills, and experience. By taking advantage of their knowledge in the short-term, you can learn more about your business in the long-term. They know what questions to ask and how to find the answers.

It’s important to know the average time to hire stats if you’re considering bringing on a new marketing hire. Top marketing talent moves quickly, with the average days from new job to placement only taking 21 days in the perm space. Temp roles move even quicker with an average of 10 days from job on to placement.

When comparing our data, it’s clear that temp candidates can be sourced and placed in a matter of days meaning a quick solution to your pressing skills gap. For more information around hiring timelines, download our 2023 Salary and Skills Guide.

2. Allow yourself more time to make the right hiring decision.

Here at Michael Page Marketing & Digital, we provide an interim solution for all organisations whilst they conduct searches and processes for a permanent hire they might be trying to source.

Will Pendlington, Business Manager for Michael Page Marketing, commented:

When working with clients on contracting roles, the real benefit is that it helps them buy time when trying to find the perfect permanent candidate. The interim will plug the gaps in the meantime and decisions need not be rushed. Similarly, if the incumbent is leaving before the new hires notice period runs out, it allows for a more seamless handover to happen so vital information isn't lost.

3. Bring in fresh and diverse perspectives.

Hiring marketing contractors who offer both marketing strategies and advice will greatly benefit your company and ensure success in the future. There are many marketing experts out there from underrepresented groups who employers may be missing. It’s this diverse talent pool that could be the fresh perspective your marketing team needs to get an upcoming project off the ground.

How to find the right interim marketer

Finding the right marketing contractor or temp can be daunting. You want to make sure the person you bring in has the right skillset and expertise to come in and hit the ground running. That’s where Michael Page Marketing & Digital come in.

Lauren Messias, Managing Consultant at Michael Page Marketing, commented:

We work with a variety of seasoned interim marketers who are well versed at coming in, sorting out an issue, or improving something and then heading off to do their next project. For every sector we cover here at Michael Page, we have a pool of interim candidates who can get started within a matter of days.

With a team of expert recruiters on hand to source and place the best marketing talent into your business, Michael Page can help you find the exact skillset you need and at pace.

Lauren added:

We keep our contracting and immediately available candidates pools full continuously and are constantly registering new candidates that are ready to go. Our team not only help you find the right fit, but also take care of all the admin and compliance that comes with temporary recruitment.

What’s next?

Michael Page Marketing and Digital has developed a global database of expert contractors, enabling us to fill roles within days. Our partners include leading SMEs, corporates, and specialist consultancies, and we source talent across a range of different verticals and sectors.

If you need or are considering hiring a contractor, please get in touch today.

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