How technology can enhance your interview process

The recruitment sector has recently made great strides in technological advancements, leading to great boosts in productivity and efficiencies across many business processes. To ensure you are staying ahead of the competition, it is important to recognise how technology can aid in your processes and develop your teams at the same time. A successful interview process can be made more streamlined and efficient through the adoption and utilisation of technology.

So, how can technology help to develop your interview process and attract more top talent?

The development of recruitment processes through new technology

The introduction of new technology and software has streamlined the recruitment process. Candidate searching portals are allowing hiring managers to access a much wider candidate pool and get a more accurate representation of their skills and experience. Through adopting new technologies into your recruitment process, you can find candidates who are more suitable for your vacancies, which will make the recruitment process more efficient.

Video technology is one tool we have adopted at Michael Page and it has significantly increased our connectivity with both employers and professionals. In particular, video submissions are allowing employers to better understand the calibre of each candidate. When dealing with tight deadlines or working around candidate availability, this will enable you to boost momentum in the process and work towards your timelines. 

Through adopting and developing a comprehensive CRM strategy, you can utilise targeted advertising to engage with segmented audiences. We use this approach at Michael Page, and this data allows us to both widen our search for candidates and match candidates based on their skills and experience. Programs such as Hinterview and Skype allow businesses to create interactive progress with their potential candidates. They can then assess the ability of candidates either through a video link or pre-prepared interview responses. 

Technology and your interview process

Using relevant technology in your interview process can allow you to avoid delays through any lengthy decision-making timelines. Employers often have busy schedules, which makes it difficult for them to meet with candidates face-to-face. 

Being at the forefront of the digital space gives you the ability to sell solutions. For example, if a candidate is away during the first round of interviews, you could suggest using Hinterview or Skype instead. This will allow you to gauge the candidate’s abilities, circumventing a potential roadblock in the process. 

At Michael Page, we have been utilising the technology available to us, and our consultants are becoming more adept to offer this solution to employers when they need it. We recognise the importance of being innovative in this area and how technology can facilitate a more tailored and streamlines approach to the hiring process.

What a successful interview process in marketing looks like

When recruiting in marketing, you need to highlight your key selling points as a business throughout the entire interview process. Not only is this when the candidate gets to the final stage, but in the job description, and throughout all initial conversations as well.

You should aim to tailor your processes so that they fit your specific business needs. Whether this means using video technology to screen candidates, or outsourcing to a recruitment provider to manage your CV submissions, interview dates, feedback, or offer stages. It is important to be able to work efficiently to allow for substantial preparation for both your candidates and current teams. When a process is run well, it is more likely that you will win your preferred candidates. 

If you are looking to learn more about generalist marketing skills or explore your career options in the sector, create a MyPage account to make the best use of our match technology to find the roles best suited to your skill set. Alternatively, if you are interested in hiring top marketing professionals to your business, get in touch with one of our specialist recruiters today. 

Christian Dougherty
Michael Page