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Data is the most valuable asset we have both individually and within organisations. Used effectively, data can provide insights that can boost business performance, enhance operations and shape the future of the organisation. That is where a data analyst comes in – they make sense of your raw data and provide easy-to-digest, actionable analysis.
Data analysts have a niche skill set, which combines technical skills in Excel and SPSS with knowledge of programming languages like SQL and Python, and communication skills that allow them to present complex information to other areas of the business in ways that make sense to them.
While others in the business may have some of these skills, a data analyst will likely be more efficient and impactful for your organisation. Below, we discuss five ways data analysts could help to take your organisation to the next level.
Data analysts are experts in cutting data and identifying trends or anomalies. Whether it is an issue that needs to be fixed, or an opportunity that could help to maximise efficiency or cost, data analysts’ work can be hugely beneficial to the bottom line.
Most employees have a lot on their plates, so while they may spot issues or have ideas that could boost efficiency, they often do not have time to dig into the data to prove their theories and implement change, especially as data is not always readily available or held consistently. A data analyst collects, cleans, processes and analyses both internal and external data proactively – it is what they have been hired to do. Their time is dedicated to finding efficiencies, making recommendations, and in many cases overseeing change implementation, leaving your other employees to focus on what they do best.
Audience behaviour shifts over time, and understanding their current needs, wants, pressure points and habits is critical for businesses to succeed. With access to customer databases, survey data, social feeds and marketing information, data analysts support organisations to meet their customers’ needs. A good data analyst will be able to provide recommendations for the organisations’ direction of travel, opportunities for personalisation, and potential products or services that could benefit specific groups, helping to increase sales and customer satisfaction.
Data analysts work with both internal and external data, and they can play an important role in monitoring your competition – not to copy their approach but to learn and glean more information about sector trends. Understanding how changes in operations, customer or marketing strategies has impacted their brand provides insights into how the customers might respond to your organisation and identify how it might capitalise on gaps in the market.
Over the last decade, businesses have increasingly come to rely on data to make decisions. Data analysts ensure access to high quality, reliable data, and can present it in a way that makes it easy for different departments for understand. This helps to speed up decision-making processes, making organisations more agile, and having an expert on board also provides additional peace of mind on accuracy.
Data analysts can help you understand what is currently happening both in your business and in market, but they can also help you to look to the future and choose the right path. Through modelling, they can test different approaches and help to identify which will be the best for the business, taking a range of different variables into account. These models allow businesses to weigh up the pros and cons of different courses of action, including time for implementation, cost and risk. Once the decision has been made, data analysts will also help to track metrics so that costly mistakes can be avoided.
Data analysts have a niche skillset that is hugely in-demand at the moment, and it can be difficult for companies to source and secure candidates with the knowledge and experience to help them achieve their objectives.
Michael Page has an international network of data analysts, with a database across every sector and advanced technology that tracks availability. This, along with our expert market knowledge, means we can find quality candidates that hit the mark, quickly: we can have you speaking to potential candidates in a matter of hours.
If you are interested in hiring a data analyst, we would love to hear from you. Request a call back or submit a job spec today.
